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Privacy Policy

Last updated: July 2026

Who we are

JMO Media ("we", "us", "our") is responsible for how your personal information is collected and used through this website.

Controller details:
Name: Jamie O'Toole
Email: jamie@jmo-media.co.uk

The information we collect

We collect personal information that you choose to give us, including:

  • your name;
  • business name;
  • email address;
  • phone number, if you provide it;
  • details about your business, current visibility, goals, and challenges;
  • any other information you include when requesting a free Online Visibility Review, contacting us, or working with us.

If you become a client, we may also collect information needed to deliver the services, such as billing details, project information, account access details, advertising account information, website information, and correspondence.

We may also collect limited technical information when you visit the website, such as IP address, browser type, device information, and website usage information through server logs, cookies, and similar technologies, where used.

How we use your information

We use your information to:

  • respond to your enquiry;
  • assess your online presence and prepare your free Online Visibility Review;
  • communicate with you about your enquiry or requested services;
  • provide and manage any services you purchase from us;
  • keep internal records and administer our business;
  • protect our website, systems, and business from misuse;
  • comply with legal, tax, accounting, or regulatory obligations; and
  • improve our website and services, including through analytics where used.

Our lawful bases

Under UK data protection law, we rely on the following lawful bases, depending on the purpose:

Contract and steps before a contract

Where you ask us to review your business, respond to an enquiry, provide a quote, or take steps towards a possible engagement, we process your information because it is necessary to take steps at your request before entering into a contract, or to perform a contract with you.

Legitimate interests

We may also process your information where it is necessary for our legitimate interests, including:

  • responding to business enquiries;
  • operating and improving our services;
  • managing client and prospect relationships;
  • protecting our website, systems, and business;
  • keeping appropriate business records; and
  • following up on enquiries in a proportionate way.

Where we rely on legitimate interests, we consider the impact on your rights and only use your information where those interests are not overridden.

Legal obligation

We may process your information where necessary to comply with legal obligations, including accounting, tax, fraud prevention, and legal claims.

Consent

Where consent is required by law, we will ask for it. This may apply, for example, to certain non-essential cookies or certain direct marketing activity.

Direct marketing

We do not sell your personal information and we do not share it with third parties for their own marketing.

If we send marketing communications, we will only do so where permitted by law. You can opt out of marketing communications at any time by using the unsubscribe option in the message or by emailing us at jamie@jmo-media.co.uk.

Who we share your information with

We may share personal information with trusted third parties where necessary to run our business and provide our services, including:

  • website hosting and form providers;
  • email and communications providers;
  • CRM, project management, scheduling, and document tools;
  • analytics and advertising platform providers;
  • payment processors and accountants;
  • professional advisers, such as legal or tax advisers;
  • regulators, law enforcement, courts, or other authorities where required by law.

We only share information that is reasonably necessary for the relevant purpose.

International transfers

Some of our service providers may process personal information outside the UK.

Where this happens, we will take appropriate steps to protect your information, such as relying on an adequacy decision or approved contractual safeguards, where required.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to respond to enquiries, deliver services, keep records, and deal with legal, tax, accounting, or regulatory requirements.

As a general guide:

  • if you contact us or request a free review but do not become a client, we typically keep your information for up to 12 months after our last meaningful contact;
  • if you become a client, we typically keep core project and billing records for up to 6 years after the end of the engagement;
  • we may keep information for longer where necessary to establish, exercise, or defend legal claims, or where the law requires it.

Your rights

Depending on the circumstances, you may have the right to:

  • be informed about how your personal information is used;
  • request access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your information;
  • ask us to restrict how we use your information;
  • object to certain processing;
  • ask for a copy of certain information in a portable format; and
  • withdraw consent, where we rely on consent.

To exercise any of these rights, please email jamie@jmo-media.co.uk.

Automated decision-making

We do not use your personal information to make decisions about you solely by automated means that produce legal or similarly significant effects.

Cookies and similar technologies

Our website may use cookies and similar technologies.

Some cookies are strictly necessary for the website to function. Others, such as analytics or advertising cookies, are optional and will only be used where required consent has been obtained.

You can manage cookies through your browser settings and, where applicable, through our cookie controls.

How to complain

If you have a concern about how we use your personal information, please contact us first at jamie@jmo-media.co.uk and we will try to resolve it.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator.

Contact

If you have any questions about this Privacy Policy or how we handle your information, please contact:

JMO Media
Email: jamie@jmo-media.co.uk